Emirates NBD Enters Crypto Space with Liv X App 🚀💰
Emirates NBD, one of the UAE’s largest banks, has officially launched cryptocurrency trading on its Liv X mobile banking app, marking a major move into the virtual asset space.
🔹 Partnering with Aquanow – A Dubai-licensed virtual asset service provider.
🔹 Zodia Custody for Secure Storage – Backed by London-based Zodia Custody, in which Emirates NBD invested in December 2024.
🔹 Seamless Crypto Trading – Users can now buy, sell, and trade cryptocurrencies directly within the Liv X app.
Why This Move Matters
✅ UAE: A Global Crypto Hub
- The UAE has 30% crypto adoption, making it a leading market.
- Crypto transactions in the UAE hit $30 billion in one year (July 2023 – June 2024).
- The UAE ranks among the top 40 crypto economies globally and is MENA’s third-largest.
✅ Regulatory Green Light
- The UAE’s Virtual Assets Regulatory Authority (VARA) is setting up a pro-crypto environment.
- Emirates NBD’s strategic investment in Zodia Custody signals a long-term crypto commitment.
✅ Mainstream Banking Adopts Crypto
- Traditional banks like Emirates NBD integrating crypto could drive mass adoption.
- This move challenges competitors like Revolut, PayPal, and Binance in bank-backed crypto trading.
What’s Next?
📌 More Crypto Services? Will Emirates NBD expand into staking, DeFi, or tokenized assets?
📌 Impact on UAE Finance? Traditional banks embracing crypto could boost the country’s fintech ecosystem.
📌 Global Banking Trend? Will other major banks follow suit and integrate crypto into retail banking?
💡 Final Thoughts: With the UAE emerging as a global crypto powerhouse, Emirates NBD is positioning itself at the forefront of digital asset innovation. This could set a new standard for bank-led crypto adoption worldwide. 🌎💱
