For the first time in Italy, Banca Sella POS terminals will accept Discover, Diners Club International®, and affiliated network cards, opening new doors for both merchants and international shoppers.
This groundbreaking initiative allows Italian merchants to accept payments from Discover® Global Network, Diners Club International®, and affiliated network cards, thanks to Banca Sella’s integration with Discover® Global Network. The partnership enhances the digital payment landscape, promoting seamless transactions in physical stores across Italy.
Banca Sella’s innovative move enables millions of cardholders from Discover®, Diners Club International®, and affiliated networks to shop effortlessly in Italy. This not only supports the digital transformation of merchant services but also expands their international clientele, catering to users primarily from the United States, Brazil, India, China, Japan, Austria, and Switzerland.
This collaboration is part of a strategic agreement between Discover® Global Network and BANCOMAT, facilitating the use of Discover® cards and mobile payment tools throughout Italy’s BANCOMAT network. The integration enhances Banca Sella’s payment acceptance services, benefitting merchants by attracting foreign travellers, with Italy being a top European destination. According to Euromonitor, inbound tourism in Italy is expected to grow by 49% by 2025.
The new payment capability will be automatically available on all Banca Sella POS terminals nationwide, ensuring travellers can make secure and swift payments. “Banca Sella is committed to advancing digital payments, offering a unique service to international travellers increasingly visiting Italy for business and leisure,” said Andrea Pozzi, Head of Banking and Payments at Banca Sella.
Matt Sloan, Vice President of International Markets at Discover® Global Network, highlighted, “With Italy hosting world-class cultural and sporting events, our cardholders will enjoy the convenience of using their preferred cards in Italy just like they do at home.”
Oscar Occhipinti, Director of Marketing & Sales at BANCOMAT S.p.A, emphasized, “This partnership is a testament to the strategic agreement between Discover® Global Network and BANCOMAT S.p.A, enhancing card acceptance across Italy’s merchant network.”
