Southeast Asia Commercial Joint Stock Bank (SeABank) and Visa Inc. have announced an expanded strategic partnership aimed at advancing digital payments in Vietnam. This collaboration focuses on delivering top-tier solutions, improving data capacity, and opening new avenues for growth, accelerating SeABank’s payment services strategy.
The partnership between SeABank and Visa revolves around five key pillars:
- Enhancing the customer experience journey on digital platforms.
- Improving card products and services.
- Optimizing the card service ecosystem on digital platforms.
- Enhancing efficiency and creativity in marketing and communication activities.
- Strengthening risk and fraud management in card issuance and payment.
Stephen Karpin, President of Visa Asia-Pacific, expressed, “We are honored to cooperate with SeABank in actualizing our commitment to enhancing Vietnam’s digital payment ecosystem. Partnerships are key in supporting banks to improve customer experience and strengthen risk management capacity. Visa is committed to partnering with SeABank to achieve the Bank’s long-term goals and further achievements.”
Madame Nguyen Thi Nga, Permanent Vice Chairman of the Board of Directors of SeABank, stated, “As part of our Digital Convergence strategy, SeABank prioritizes the digitalization of products, services, and operations. Our partnership with Visa over the years has led to significant improvements in card services, creating a strong impression on our customers. The expanded cooperation with Visa will further enhance operational safety and customer experience on digital platforms.”
With Visa’s support, SeABank has revolutionized its card services, launching various new card lines such as Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite, each tailored for specific segments. The Bank’s total card transaction revenue has grown steadily, achieving an annual average growth rate of approximately 125%. SeABank has also received numerous prestigious awards from Visa and other organizations for its innovative card products and services.
As Vietnam rapidly transitions from cash to digital payments, this expanded cooperation between SeABank and Visa is set to drive significant advancements in card development, contributing to the national digital transformation.
