Michael Kors is breaking new ground in fashion retail by integrating Mastercard’s cutting-edge generative AI assistant, Shopping Muse, into its US website. This innovative tool, developed by Dynamic Yield, which Mastercard acquired from McDonald’s, aims to replicate the personalized, in-store shopping experience online.
Elevating the Digital Shopping Experience
Launched late last year, Shopping Muse uses advanced AI to understand customers’ colloquial language and provide tailored product recommendations. It even suggests coordinating products and accessories, ensuring a seamless shopping experience. According to Mastercard, this personalized approach has shown impressive results, with initial tests indicating a 15-20% higher conversion rate compared to traditional search queries.
A Perfect Fit for Michael Kors
Dynamic Yield CEO Ori Bauer highlighted the synergy between Michael Kors and the new technology: “As a trailblazer in ready-to-wear fashion, Michael Kors is a perfect example of how to put our ready-to-use technology to use. Shopping Muse is helping translate the signature Michael Kors service to the digital world, delivering a satisfying shopping experience as singular and impactful as the brand’s aesthetic.”
Boosting Shopper Satisfaction and Revenue
With the integration of Shopping Muse, Michael Kors is set to enhance shopper satisfaction and drive revenue growth. This AI-driven assistant not only makes product recommendations but also enriches the overall shopping journey by offering a personalized touch that mirrors the in-store experience.
Explore the future of e-commerce with Michael Kors and Mastercard’s generative AI. For more insights, visit Mastercard and Dynamic Yield.
