Curve, the ultimate digital wallet and a primary rival to Apple Wallet, has named Nancy Yaffa as its USA CEO and Reeta K. Holmes as a new Board Member. This move signals Curve’s ambitious plans to extend its innovative digital wallet solutions to the American market.
Leadership with Extensive Experience
Nancy Yaffa, a veteran in financial services with deep expertise in business development, payments innovation, and global financial operations, brings her substantial credentials from senior roles at Bank of America, American Express, and now Curve. Her leadership is set to drive Curve’s next phase of growth in the US.
Reeta K. Holmes, joining as a Board Member, brings over 25 years of senior investment experience. As Co-Founder of The Silverfern Group, Holmes has significantly influenced capital investment decisions and remains committed to social responsibility through her philanthropic activities.
Revolutionizing Digital Wallets in the US
As digital wallets become the preferred method of managing finances, Curve aims to bring its expertise in consumer and SMB payments optimization to the US. Curve offers a digital wallet ‘on steroids,’ enabling customers to eliminate hidden fees from linked cards, stack cashback and rewards, and even use the Go-Back-in-Time® feature to change the card charged after a purchase.
Nancy Yaffa expressed her enthusiasm:
“I’m delighted to take on the Curve USA CEO role and look forward to replicating in the US market, the financial leadership Curve has cultivated in Europe. Curve helps people manage their money more intelligently and securely than ever before, and I’m excited about the potential to support millions of Americans in the same way.”
Reeta K. Holmes added:
“In joining Curve’s Board, I am eager to contribute to the company’s journey of innovation and growth in the US market, collaborating with colleagues to further advance Curve’s mission and deliver value to its customers and stakeholders.”
Driving Growth and Innovation
Shachar Bialick, Founder and CEO of Curve, emphasized:
“We’re thrilled to welcome Nancy as Curve’s USA CEO. Her exceptional experience in financial services and dedication to Curve will be invaluable as we expand operations in the USA. Additionally, we’re excited to have Reeta K. Holmes join our board. Her extensive investment experience and commitment to innovation will be instrumental as we navigate the dynamic US market and drive Curve’s success forward.”
Enhanced Features for Curve Customers
Curve customers can enjoy features such as changing the card used for payment post-transaction, setting up smart rules for routing transactions, earning automatic cashback, and eliminating hidden fees like currency conversion fees. The associated Curve card can morph into any selected card in the Curve Wallet, giving users unparalleled control over their finances and the ability to pay with the Curve wallet even where contactless payments are not accepted.
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