Moneyhub, a leading data and payments platform, has launched its innovative Carbon Counter API, empowering businesses to offer customers valuable insights into the environmental impact of their financial activities.
Revolutionizing Environmental Awareness
Moneyhub’s new Carbon Counter API Recipe integrates with its existing Open Banking and Open Finance API connections, providing a seamless and cost-effective way for businesses to enhance their systems. By leveraging partnerships with top-tier carbon measurement companies like Connect Earth and Cogo, Moneyhub ensures precise and high-quality environmental data.
The API enables businesses to calculate the carbon footprint of customer transactions, providing an instant snapshot of their financial impact on the environment. Users receive personalized insights and recommendations on how to reduce their carbon footprint, making more informed and sustainable choices.
Meeting Consumer Demand for Sustainability
As UK consumers grow more environmentally conscious, with over 86.5% having made lifestyle changes to address environmental issues according to the ONS, the Carbon Counter API positions businesses to meet this demand effectively. This tool supports customers in their efforts to lower carbon emissions and promotes a more sustainable lifestyle.
Kim Jenkins, MD of API at Moneyhub, emphasizes the importance of this tool: “We’re all becoming increasingly aware of our obligation to protect and minimize our impact on the environment. Businesses are uniquely positioned to drive behavior change across the UK and build customer loyalty by offering these insights. The Carbon Counter API provides easy access to crucial data and actionable insights, helping businesses and their customers make more sustainable choices.”
Enhancing Business Capabilities
The Carbon Counter API is designed to integrate smoothly with existing systems, overcoming challenges posed by legacy technology. By utilizing Open Banking and advanced carbon analysis, businesses can offer real-time insights, influencing customer decisions and fostering sustainable practices. This new offering from Moneyhub aims to better equip businesses to meet growing consumer demands for environmental responsibility and to help customers understand and improve the environmental impact of their spending habits.
