Guavapay, a leading global fintech company, has teamed up with Visa, the world’s digital payment giant, to launch a dynamic Out Of Home (OOH) campaign across London. This collaboration aims to spotlight the MyGuava multicurrency Visa Card, central to Guavapay’s flagship MyGuava App and MyGuava Business products.
The campaign primarily targets the tech-savvy Gen Z and Millennial demographics through the MyGuava App, and small retailers with MyGuava Business. It seeks to showcase how MyGuava enhances user experience across various scenarios, aligning perfectly with diverse lifestyles and business needs.
The MyGuava App offers a comprehensive payment platform, catering to everything from local to global transactions, card purchases, shared and social payments, to advanced financial management features. MyGuava’s mission is to foster financial inclusion by providing a secure, accessible, and affordable financial management solution tailored to diverse lifestyles.
MyGuava Business caters to modern businesses of all sizes, featuring multicurrency accounts, POS terminals, and payment gateway solutions to streamline local and cross-border transactions. This integrated approach facilitates all business payment needs, whether managing daily funds, in-store card payments, or e-commerce transactions.
Kamal Hasanov, CEO of Guavapay, expressed excitement about the partnership: “This campaign with Visa marks a significant milestone in our mission to offer comprehensive financial solutions. We aim to raise awareness and highlight the convenience, security, and affordability of our offerings.”
Mark Berry, Head of UK Clients at Visa, added, “Our collaboration with Guavapay reflects our shared vision to deliver innovative payment solutions. By combining our expertise, we aim to provide a seamless, secure, and rewarding payment experience, driving greater financial inclusion and empowering individuals and businesses to achieve their financial goals.”
